Founder

Sales Strategist | Entrepreneur & Connector

Jessica Baguchinsky is a seasoned sales and growth leader turned entrepreneur, with a passion for building partnerships that drive meaningful change. She is the Founder of Is That Gluten Free LLC, a consulting practice based in Monmouth County, NJ. Her company is dedicated to improving the quality and availability of gluten-free options through education and direct service. By helping provide and create safe, delicious and inclusive dining experiences, they are helping businesses and individuals support the growing demand for gluten-free options.

Prior to launching her business full time, Jessica built an 18+ year career driving growth for leading organizations across the HR, benefits, and healthcare space. She served as Director of Growth at Paytient, expanding access to innovative healthcare payment solutions; Benefits Consultant at Sequoia Consulting Group, where she advised employers on modern benefits strategies; and spent over a decade at Paychex, where she advanced through various roles in sales and business development while engaging deeply with the business community.

Jessica is also a published co-author in the Inspired Girl Anthology: Magnificently Made, where she shares her journey of resilience, leadership, and personal growth. She remains an active participant in a variety of organizations and leadership networks, including ACG New Jersey’s Women of Leadership and the Jersey Shore Chamber of Commerce, reflecting her commitment to empowering women in business.

She earned her Bachelor of Science in Education and English from the University of Delaware and resides in Asbury Park, NJ, where she balances entrepreneurship with her roles as a wife, mother, and community advocate.

Founder

From her earliest days, Rebecca Winnicki has carried the spirit of an entrepreneur. What began as childhood games of “opening businesses” evolved into a lifelong passion for creating, building, and guiding ventures that bring both innovation and heart to the communities she serves.

For more than 20 years, Rebecca has helped local businesses streamline operations, reduce costs, and uncover unique niches that make their marketing stand out. A true builder at heart, she doesn’t just create ideas—she brings them fully to life.

In 2013, she founded Homemade Betty LLC, an organic vegan skincare company that offered USA-made, small-batch products crafted from scratch. Rebecca managed every aspect of the business, from formulation to branding, and grew it into a beloved company that reflected her values of wellness, sustainability, and authenticity.

When it was time to close that chapter, Rebecca and her husband launched Three Birds Farm, a permaculture homestead dedicated to cultivating and supplying organic, herbal, and medicinal plants, trees, and berries to farmers across the United States. Rooted in her commitment to living simply and sustainably, the farm has also become a hub for teaching—Rebecca regularly shares her skills through classes on sourdough baking, skincare, and homesteading practices. Alongside teaching, she offers a variety of artisan goods, from organic sourdough breads and cookies to homemade jams, jellies, and teas. Recently she has also started a community farm-to-table monthly event and is in the works of starting a 2026 Farmers Market for her local community.

Beyond business, Rebecca’s greatest joy is family and home. She loves spending time with her husband, children, dogs, chickens, and cat, often bringing them together around meals she has foraged and crafted with care. Ever the lifelong learner, she continues to deepen her knowledge of plant medicine, foraging, and natural living, while also studying the rhythms of the moon and planets to see how their cycles connect with daily life and business.

Rebecca embodies the art of blending entrepreneurship with intention—building businesses that thrive while nurturing community, family, and a soulful connection to the earth.